Annabelle Gawer’s Platforms, Markets, and Innovation is now available in paperback at Edward Elgar Publishing. The price of the paperback will make this excellent sampling of current research on platforms more accessible to interested students and professionals.
For those seriously interested in the platform phenomenon, Gawer’s book is a must read. The book consists of a collection of papers by many of the foremost researchers in the field, offering serious insights into different dimensions of what make platforms “platforms” and how they work. For students and professionals with more than a casual interest in understanding platforms, Gawer’s book represents a necessary complement to Phil Simon’s recently published business book, The Age of the Platform. Whereas Simon’s book provides a broad, ethnographic surveillance of the phenonemon of ”modern platform businesses,” like Amazon, Apple, etc., Gawer’s book offers a much more comprehensive coverage of various important dimensions of different types of platforms from the more in-depth, analytical perspectives of specialized scholars/researchers. In this sense, Gawer’s book ”takes you under the hood” of platforms and reveals a more intricate picture of many of the “mechanics and moving parts.” Once again, Gawer’s Platforms, Markets, and Innovation is now available in paperback a thttp://www.e-elgar.co.uk/bookentry_main.lasso?currency=US&id=13257.